Career Fairs 101: How to Show Up Prepared and Stand Out

Career fairs aren’t just tables of recruiters handing out swag. They’re mini networking events where you can explore opportunities, make connections, and even land interviews. With a little prep, you’ll walk away with more than just a stack of business cards. 

But first, you might be wondering: where do you even find out about career fairs in the first place? 

Finding Career Fairs Near You 

Most colleges host career fairs each year, often organized through the career center. That’s the best place to start.

Beyond campus, look for regional fairs hosted by professional associations, chambers of commerce, or city workforce boards. Social media platforms and LinkedIn events are also great ways to discover opportunities, especially if you’re exploring a specific career path.

Pro Tip: Not every fair will be the right fit. Take a look at the list of employers in advance so you can prioritize the events that align with your interests and goals.

Preparing Before You Go 

Make a Target List 
Pick 5–10 companies you want to prioritize. This keeps you focused and ensures you don’t spend time in endless lines for employers that don’t fit your goals. 

Polish Your Materials 
Update your resume and print multiple copies. Better yet, bring tailored versions that highlight different skills depending on the employer. And yes—business cards are still useful! They’re a quick way to share your contact info with both recruiters and peers. 

Do Your Homework 
Don’t walk up to a recruiter and ask, “So what does your company do?” Research employers in advance so you can ask thoughtful questions about culture, growth opportunities, or their hiring process. 

Practice Your Pitch 
Have a 30–60 second introduction ready: who you are, what you’re studying, your career interests, and the value you bring. Practice it until it feels natural. 

Dress Smart 
Business professional is still the safe bet, but be mindful of comfort. You’ll be standing and walking, so plan ahead with shoes and layers that look sharp without leaving you miserable. 

At the Career Fair 

Lead With Confidence 
Introduce yourself with a smile, a handshake (or a polite verbal greeting if handshakes aren’t the vibe), and your short pitch. Recruiters expect students to be a little nervous, but confidence goes a long way. 

Ask Better Questions 
Skip what you could read on their website. Instead, ask things like: 

• “What do you enjoy most about working here?”
• “What qualities do you look for in interns or new grads?”
• “What does onboarding look like for entry-level hires?” 

These questions show genuine interest and help you decide if the company is a good fit. 

Don’t Linger Too Long 
Be respectful of the recruiter’s time. Have your conversation, thank them, and ask for a business card. This sets you up for the most important part—your follow-up. 

After the Fair 
Within 24–48 hours, send a quick thank-you email or LinkedIn message. Reference something you discussed to jog their memory and reaffirm your interest. Even if you don’t land an immediate job, these connections can pay off down the road. 

Final Thoughts 

Career fairs can feel overwhelming, but with the right prep, they’re one of the most direct ways to connect with employers. Even if you’re still exploring your options, showing up prepared helps you practice networking and gain clarity about what you want next. 

If you’re not sure which career path is right for you, check out our blog "How to Find a Career You’re Actually Excited About," or visit our career paths page for examples of roles you could pursue in risk management and insurance.