Marketing and Communications Careers
With a wide array of audiences and products, insurance marketing allows you to flex your creative and analytical skills to find the perfect combination of messaging and strategy to help your company succeed. From crafting the perfect social media campaign to creating an engaging trade show booth — the opportunities are limitless.
Job Description
Risk management and insurance can be highly competitive as companies seek to win over customers. This means companies invest a lot in marketing and communications to build relationships.
In the insurance world, you can find a whole universe of communications and marketing roles — strategy, videography, digital marketing, social media, graphic design, media relations, and PR.
There’s room to start out in an entry-level role or to bring your established talent and experience to a more senior communications or marketing position. There are also great roles within associations that help promote and educate the next generation of leaders.
Schedules can be flexible and remote work is increasingly common. There are roles available in companies of all sizes that encourage a work-life balance.
Required Skills
Marketing professionals thrive on creating out-of-box strategies, working to creatively overcome communications challenges, and finding the perfect combination of creativity and analytics.
- Strong writing and editing skills
- Creativity
- Task and time management
- Collaboration
- Strategic thinking
Degree Required?
Yes
Most positions look for candidates with degrees in communications, marketing, public relations, business, advertising, journalism, or a related field. Entry-level positions may be available for those with a creative flair who want to enter the insurance business.
Additional Education
Advanced degrees and certifications are not required but could help with landing a senior position.
Preferred Previous Experience
Experienced marketing/communications pros can start their insurance careers at a higher level, but not every marketing job requires previous experience.
Earning Potential: $56,000-$98,000
Salary varies based on previous experience, seniority, company and geographic location.
Start Your New Career
If you are ready to dive into a marketing or communications career, start with essential resources sent straight to your inbox.