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The world of insurance is complex. It’s also very competitive. That’s why marketing is such an important part of the insurance industry.

In fact, insurers spend billions — yes, billions with a B — on marketing and advertising every year. That opens up all kinds of opportunities for creative marketers.

You’ve probably seen countless ads on TV. But the scope of insurance communications and marketing goes way beyond that. Today, companies are creating their own publications, podcasts, video series and more to get attention and build closer relationships with their audiences.

Here’s what it takes to enter an insurance marketing career.

Undergraduate degree required? Usually, preferably in business, communications, marketing, public relations, media studies, advertising or journalism.

Advanced degree required? No.

Additional requirements? No.

Typical career path: Marketers typically advance through experience and demonstrated success. Whether through taking an entry level position and moving up internally or taking a job at an outside agency and transitioning to another role, marketers can earn more responsibility simply by excelling in their roles.

Salary range:

  • Entry level: $48,744
  • Senior level: $116,270
  • Median: $100,810

Entry-level job titles:

  • Account Manager
  • Marketing Representative
  • Marketing Associate
  • Marketing Specialist
  • Corporate Communications Associate